360 marketing playbook: clothing brand

Example approach. This page shows how we typically plan this kind of project. It is not a specific client’s story, and the figures we track depend on your business.

How we plan website, SEO, social media and Google Ads together for a direct-to-consumer clothing brand, with one team and one report.

The situation

A clothing brand sells through its own website and Instagram. Different freelancers handle ads, posts and the website, nobody owns the full picture, and the founder sees three reports that do not agree.

Common challenges

• Each channel is managed separately, so offers and messages do not match.
• Ad spend is decided by what worked last month, not by what each channel returns.
• The website converts poorly on mobile, so traffic from ads is wasted.
• There is no single view of cost per order across channels.

Our approach, step by step

1. Fix the base. Check the website’s speed, checkout and tracking so every order is recorded with its source
2. Set one plan for the month. One calendar for launches, sales and content, shared by every channel
3. Use Google for intent. Shopping and search campaigns for people already looking for the products
4. Use Meta for discovery. Many different ad concepts on Instagram and Facebook, with retargeting for visitors who did not buy
5. Build SEO for collections. Optimised collection and product pages, plus guides like “what to wear to a wedding in summer”
6. Keep social active. Regular posts, reels and stories that support the month’s launches
7. Report once, in one place. Spend, orders and cost per order for every channel side by side

What we track

• Orders and revenue by channel
• Cost per order and return on ad spend
• Website conversion rate on mobile
• Organic traffic to collection pages

What you get every month

• One report covering all channels
• Budget suggestions for next month
• Content and campaign plan

What to expect, and when

Paid channels give the first results within weeks, while SEO and organic social build over months. Running them together means each month’s budget can move to whatever is returning the most.

Want this for your business? See our 360 services service or the 360 services presentation, and book a free consultation.