AI search playbook: immigration consultancy

Example approach. This page shows how we typically plan this kind of project. It is not a specific client’s story, and the figures we track depend on your business.

How we plan AI search optimization for an immigration consultancy that people research on ChatGPT and Google before they call.

The situation

An immigration consultant ranks for a few searches on Google, but when people ask ChatGPT or Google AI Mode “best Canada PR consultant in Delhi”, other firms are named. Most of the website is one long services page.

Common challenges

• Service pages are vague and do not answer common questions about fees, timelines or eligibility.
• Business name and address differ across directories.
• Few reviews mention the specific visa services offered.
• The website is not set up in Bing Webmaster Tools.

Our approach, step by step

1. Run the prompt audit. We ask AI tools 20 questions prospects ask and note which firms appear and which sources are cited
2. Split services into clear pages. One page each for study visas, PR and work permits, opening with a short direct answer
3. Add fee and timeline ranges. Clear ranges in ₹ and typical processing steps, with dates of last update
4. Add FAQ and schema. FAQ blocks and Organization and Service schema on every key page
5. Fix listings. The same details on Google, Bing, Justdial and immigration directories
6. Ask for specific reviews. Clients are asked to mention the visa type and country in their reviews
7. Repeat the audit monthly. The same 20 questions every month to track progress

What we track

• Mentions in ChatGPT, Gemini, Perplexity and AI Mode for the 20 questions
• AI Overview impressions in Search Console
• Visits from AI tools in GA4
• Enquiries that mention AI search

What you get every month

• Prompt test results compared with last month
• Pages and listings updated
• The plan for next month

What to expect, and when

Page and listing fixes can show up in AI answers within weeks. Earning mentions on other sites usually takes three to six months.

Want this for your business? See our AI Search Optimization service or the AI Search Optimization presentation, and book a free consultation.