Landing page playbook: coaching institute

Example approach. This page shows how we typically plan this kind of project. It is not a specific client’s story, and the figures we track depend on your business.

How we plan landing pages for a coaching institute running ads for admissions season.

The situation

A coaching institute runs Google and Meta ads to its homepage. Visitors see every course, the fee is hard to find, and the enquiry form has nine fields. Many parents call to ask questions the page could answer.

Common challenges

• Ads send people to the homepage instead of the course they clicked.
• The form is long and asks for details the team rarely uses.
• Fees, batch timings and results are hard to find.
• There is no WhatsApp option for parents who prefer chatting.

Our approach, step by step

1. One page per course. Each ad goes to a page about that exact course
2. Lead with the answer. Course, batch dates, fee range and what students get, at the top
3. Show proof. Faculty, teaching method and real student feedback shared with permission
4. Shorten the form. Name, phone, class and course; everything else on the call
5. Add WhatsApp and call buttons. Sticky buttons on mobile for parents who want to talk
6. Track every action. Forms, calls and WhatsApp clicks recorded by campaign
7. Test headlines and offers. Two A/B tests a month, keeping the winners

What we track

• Conversion rate by page and campaign
• Cost per enquiry
• Form drop-off
• Calls and WhatsApp clicks

What you get every month

• On the CRO plan: tests run and results
• Changes made to pages
• Next tests planned

What to expect, and when

Pages usually go live within a week of the brief. Improvements from A/B tests show over the following weeks as enough visitors come in.

Want this for your business? See our Landing Pages service or the Landing Pages presentation, and book a free consultation.