LinkedIn playbook: industrial manufacturer

Example approach. This page shows how we typically plan this kind of project. It is not a specific client’s story, and the figures we track depend on your business.

How we plan LinkedIn for an industrial manufacturer that wants enquiries from procurement and plant heads.

The situation

A manufacturer of industrial components gets most orders from old relationships and trade fairs. The company page has not posted in months, and the founder has a large network but never posts.

Common challenges

• The company page looks inactive to new buyers.
• The founder’s experience is invisible online.
• Sales emails go to people who have never heard of the company.
• No way to reach buyers in new industries.

Our approach, step by step

1. Optimise both profiles. Clear headlines, products, certifications and contact details
2. Interview the founder. One call a month to collect stories, opinions and lessons from the shop floor
3. Post with a plan. Founder posts on quality, delivery and industry change; company posts on capabilities and projects
4. Show the factory. Short videos and carousels of processes, testing and dispatch
5. Engage with buyers. Thoughtful comments on posts by target companies and industry groups
6. Run targeted ads. LinkedIn ads to procurement and plant heads in chosen industries
7. Connect leads to sales. Lead forms and profile visits passed to the sales team every week

What we track

• Profile visits from target industries
• Inbound messages and connection requests
• Leads from LinkedIn ads
• Meetings booked from LinkedIn

What you get every month

• Posts published and their reach
• Who engaged from target companies
• Leads and next month’s plan

What to expect, and when

Ads can bring leads within weeks. Organic posting usually builds noticeable recognition and inbound messages over three to six months.

Want this for your business? See our LinkedIn Marketing service or the LinkedIn Marketing presentation, and book a free consultation.