Video playbook: home decor brand

Example approach. This page shows how we typically plan this kind of project. It is not a specific client’s story, and the figures we track depend on your business.

How we plan reels and ad videos for a home decor brand that needs fresh creatives for Instagram and Meta ads every month.

The situation

A home decor brand sells cushions, lamps and wall art online. Its ads use the same product photos for months, and Instagram reach has dropped. The team has no time to make videos.

Common challenges

• Only product photos, no videos showing the products in real rooms.
• Ads tire quickly because creatives rarely change.
• No consistent style across posts.
• No time in the team for scripts or shoots.

Our approach, step by step

1. Plan monthly themes. Room makeovers, gifting, festive decor and new arrivals
2. Write hook-first scripts. The first three seconds show a before-and-after or a surprising detail
3. Shoot in real rooms. One shoot day a month in a styled room gives ten or more videos
4. Add creator videos. Two creators show the products in their own homes
5. Edit for each format. Reels, stories and ad versions with different hooks
6. Hand over to the ads team. Meta ads test the new concepts every two weeks
7. Review what worked. Keep the winning styles and drop the rest next month

What we track

• Reach and saves on reels
• Cost per purchase by creative in ads
• Hook rate: people who watch past three seconds
• Number of new concepts each month

What you get every month

• Ready-to-post reels and ad videos
• Creative report: what worked and why
• Next month’s themes

What to expect, and when

The first pack is usually delivered within two to three weeks of the brief. Ad results from new creatives show within the first weeks of testing.

Want this for your business? See our Video & Reels service or the Video & Reels presentation, and book a free consultation.