Website playbook: packers and movers

Example approach. This page shows how we typically plan this kind of project. It is not a specific client’s story, and the figures we track depend on your business.

How we plan a website redesign for a packers and movers business that gets traffic but not enough quote requests.

The situation

A packers and movers company has an old website that looks fine on a computer but breaks on phones. People visit, but most leave without asking for a quote, and the team relies on phone calls from directories.

Common challenges

• The site loads slowly on mobile data.
• There is no clear way to ask for a quote: the form is long and at the bottom of the page.
• Service areas and services such as home, office and vehicle shifting are mixed on one page.
• Visitors cannot see reviews, insurance details or photos of real moves, so they do not trust it.

Our approach, step by step

1. Understand how customers decide. We look at the questions customers ask on calls and turn them into page content
2. Plan the pages. Separate pages for home, office and vehicle shifting, plus pages for the main cities served
3. Design mobile-first. Short sections, large buttons and a sticky “Get a free quote” and WhatsApp button on every page
4. Make the quote form short. Moving from, moving to, date and phone number. Everything else is asked on the call
5. Add trust signals. Real photos, Google reviews, packing material details and insurance information
6. Build for speed and search. Compressed images, clean code, meta tags and schema on every page
7. Set up tracking. Form submissions, calls and WhatsApp clicks recorded in Google Analytics

What we track

• Quote requests per week
• Mobile page speed
• Which pages bring enquiries
• Where visitors drop off

What you get every month

• Maintenance and updates
• Speed and uptime checks
• Small content changes on request

What to expect, and when

A business website with up to 15 pages is usually delivered in about 15 working days. Once live, tracking shows within a few weeks which pages bring quote requests, and we adjust from there.

Want this for your business? See our Website design service or the Website design presentation, and book a free consultation.