Meta Ads
Facebook and Instagram ad campaigns managed to cost per lead or sale, with clean tracking.
Facebook and Instagram can bring steady leads and sales when campaigns are set up for the right goal and fed with enough creative. We plan, launch and manage Meta ads, and report on cost per lead or sale, not likes.
Meta now uses your ad creative to decide who sees it, so we focus on clean tracking, broad targeting and testing many different ad ideas.
What’s included
- Campaign strategy and account structure
- Meta Pixel and Conversions API setup
- Audience research and competitor review
- Ad copy and creative briefs
- Lead ads, conversion and Click-to-WhatsApp campaigns
- A/B testing of creatives and offers
- Retargeting and lookalike audiences
- Monthly report with cost per result
Who it’s for
- D2C brands selling online
- Local businesses that want leads, bookings or calls
- Businesses that already post on social media but want ads handled separately
How it works
- Set goals and tracking. We agree what a good lead or sale is and set up tracking to measure it
- Launch. We start with a simple structure and several different ad concepts
- Test and optimise. We pause what does not work and add new creatives every two weeks
- Scale. Budget moves to the campaigns with the best cost per result
Frequently asked questions
Is the ad budget included?
No. You pay Meta directly for ad spend, so you always see where every rupee goes. Our fee covers management.
Do you make the ad creatives?
We write copy and briefs, and design static creatives. Videos and reels can be added from our Video & Reels service.
How much budget do I need?
It depends on your goal and cost per lead. We suggest a starting budget after the first call.
How is this different from your social media service?
Social media covers posting and community. Meta Ads is only paid campaigns, for businesses that want ads without the posting work.