Tracking & Analytics
GA4, conversion tracking and dashboards that show which marketing brings real leads and sales.
If you cannot see which ads and pages bring enquiries, you cannot decide where to spend. We set up tracking so every form, call and WhatsApp click is recorded with the channel that brought it.
Most of this is a one-time setup, with optional monthly checks so tracking keeps working when your website changes.
What’s included
- Google Analytics 4 and Google Tag Manager setup
- Conversion tracking for forms, calls and WhatsApp clicks
- Google Ads conversion tracking and enhanced conversions
- Meta Pixel and Conversions API
- Search Console and Bing Webmaster Tools setup
- An AI search channel in GA4 for ChatGPT and Gemini visits
- A Looker Studio dashboard in plain language
- A short handover call
Who it’s for
- Businesses running Google or Meta ads
- Anyone who cannot tell which channel brings leads
- Teams that want one dashboard instead of five reports
How it works
- Audit. We check what is tracked today and what is missing or double-counted
- Plan. We agree which actions count as leads or sales
- Set up and test. We install tracking and test every conversion before handing over
- Hand over. You get a dashboard and a short walkthrough
Frequently asked questions
Do I need this if I already have Google Analytics?
Often yes. Many sites have GA4 installed but do not track forms, calls or WhatsApp clicks, so the data does not show leads.
Will this slow my website?
No. We use Google Tag Manager and keep tags to what is needed.
Is it a monthly cost?
Setup is one-time. Monthly monitoring is optional and keeps tracking working after website changes.
Can you set this up on any website?
Yes, including WordPress, Shopify, Wix and custom sites. Some changes need access to your website or developer.